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The website that you make should attract the visitors by making a website that has properly formatted web content that grabs the aatention of the visitors. The visitors should not have any difficulty in navigating on your website, so make your website in such a way that it is easy to navigate across your website.
If after doing the above mentioned things you still have high bounce rate you should use this tool to check your website's speed. The websites that load slow are the worst websites and this could result in reduced number of visitors on your website. Using embedded videos on your website will make your website slow and it will take more time to load. If your website is taking more than 5 seconds to load then the visitors will not want to visit your website and they will visit another website which loads fast as compared to your website.