Good web design starts with a conversion-focused site design plan. 

You might consider redesigning your website or just getting a new one. Because of a knowledge gap between small business owners and web designers, websites do not always end up looking and functioning as desired. A lot of people end up having to redesign their website, basically paying for it twice. Affordable web design is not only competitively priced, but also done properly from the very beginning, so you avoid additional costs in the future.

To see why you need a website in the first place, read this article.

A conversion-focused website should be a bridge between the business and its clients. It should answer their questions, from products and service availability to certifications, experience, and costs involved. A well-structured website can answer frequently asked questions and take some pressure off your customer service department, so you can focus more on getting new clients and performing the services required or improving the products that you offer. 

Value For Money

If you are looking to get an affordable website, you should consider the number of pages offered to you. A lot of the cheaper options will be for a 2-3 page website that is not going to do a lot for you. This type of website functions more or less like a digital business card, where people can find basic information about your business. But in order to find you, they would have to know your website's address and type it indirectly. Such a website costs a few hundred dollars, usually between $400-$700. It also comes with some hidden costs/downsides:

- A lot of the companies charge extra for 'responsive' web design. Most of your clients will probably use their phones to browse your website, so this is a must-have feature

- The content, meaning the text on the website might be used on other websites they design. Duplicate content lowers your chances to be found online even further

- Most of these websites miss advanced features such as analytics, on-page search engine optimization, image compression, and loading speed optimization, schema markup, etc. Each one of these features will cost you additionally.

Bad Web Design Actually Costs You Money

A bad website can cost you money because it does not bring in clients and it might actually annoy them or worse if it does not function well.

What Makes A Website Even More Affordable

Using a CMS (Content Management System) such as WordPress can save you thousands of dollars. There are a lot of DYI website platforms that make a lot of promises. But, ultimately, they fall short, because if you need additional features, they usually come with an additional monthly cost or you have to hire a developer to custom code it for you.

There are some companies that offer websites using custom, sometimes proprietary platforms. But that ensures you will always have to use their services. 

Last, but not least, some web design companies will hold your website hostage when you decide to use someone else. 

To summarize, WordPress will give you access to a myriad of low-cost features, no matter what your needs are. It is easy to be used by any web design companies and has a lot of the features that you need built-in. The downside is that you will need to do regular updates and backups, so it comes with a maintenance cost. However, the vast majority of the platforms also have these costs, from hosting to backups and security software. 

Why Should You Invest In A Well Designed Website

- it saves you money and time by offering customer service online 24/7

- it has the potential to bring you more clients

- it is the way how your business is represented online and, many times, the first point of contact between you and your clients

To get an affordable web design quote, you can use a WordPress web design company such as Implicit Success Marketing.