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If you are thinking about starting your own business or you already did it and now looking for decent methods of boosting your traffic, there’s no way you can walk past the magic of SEO and the importance of backlinks. 

For those who are wondering what the term means, backlinks (or inbound links) are links from other websites that lead to yours. It could be done as a text, an image, or in any other form. It doesn’t matter, since as long as it comes from the different websites - it counts as a backlink. It’s safe to say that backlinks are the most crucial aspects of SEO, and are recognized to be the most efficient method of improving your positions in Google search results. 

Thereafter, getting those links is a tough and costly task, especially if you don’t know all the useful techniques and shortcuts. 

Besides, a good backlink from the trustable source is not just one more way of leading to your site. It’s a direct recommendation from someone who has a defined audience and reputation. So, of course, it’s incredibly difficult to earn quality white hat backlinks, especially if it comes to small businesses.   

Here, we will cover some of the best ways to buy organic backlinks or even acquire them for free!

 

Best Methods Of Getting Quality Links For Your Business

 

1. Unlinked Mentions

Reclaiming what you recognize as unlinked mentions of your brand or product is definitely one of the best free ways of getting good inbound links. All you need for that is to track all the mentions that have no links to them and shoot a message to the editorial team or website owners. It’s that simple. 

On the one hand, if someone has already recommended you, it means they recognized the quality of your products and formed a good personal opinion about what you do. It makes the chances of actually getting a proper backlink much higher. For you, it’s a free way of getting traffic and building trustability, for them - the next level of user experience and accordance with high standards of professional ethics. So it’s a win-win situation for both parties. 

On the other hand, this method has one major flaw that lies right at the very core of it. To reclaim unlinked mentions you have to have such. But what if you’re a small startup that is struggling to get traction? It would be very naive to assume that a well-developed source somewhere on the internet has heard of your incredible product, and liked it so much that they decided to include it in their own content but sadly forgot to put a link to it.  

So yeah, while it’s a cheeky way of receiving some goods for free for more established brands, it’s not really an option for smaller or newer brands. 

If you want to try and look for any possible unlinked mentions, you could use something as basic as Google Alerts or more convenient (but paid) options, such as Ahrefs Content Explorer or Buzz Sumo. Good luck!

 

2. Using Professional Agency Services  

If you want to evolve from backlink hunting to backlink acquiring, you definitely should consider hiring professionals. 

Yes, it’s possible to do the job yourself but most likely you’ll get insufficient results, while your spendings will remain high enough to order a decent backlink building campaign instead.

With that being said you might ask yourself ‘where I can buy backlinks for my website?’. We have an answer. One of the best places to buy backlinks is definitely a Links Management agency. It’s a place where you can buy cheap quality backlinks from more than 8 million DA40+ sources. They can build a custom-tailored campaign that will ensure the top 10 positions in search results for your business within weeks. 

This method is well-rounded and is suitable for both new and established businesses as the former ones need the initial foundation of strong backlinks while the others need to constantly expand the number of sources without giving up on their quality. 

 

3. Become a Source Yourself

If you cannot find a good source, then become one. If you have unique expertise, a good platform, or some useful data, you can always turn into a publishing source for other bloggers and journalists. By achieving this you’ll turn the tables, making yourself from a seeker to a decision-maker. 

Sounds pretty good, right?

Of course, but succeeding in that field may require some real effort. But it will be all worth it if you will manage to get the initial results. 

First things first, you should register on HARO. It’s sort of a Tinder for publishers that matches expert sources - just like yours - with aspiring bloggers and writers who look for good collaboration options. 

The system will send you daily lists of the relevant writers and you could contact those who you’ll find the best for your business. That’s it. 

As you probably already sorted out by yourself, if that’s completely free and very simple, each of these writers receives hundreds if not thousands of requests every day. So if you want to land the best option, you need to be hasty and send your pre-written inquiries right away. It will give you chances to get someone you want, not someone who is left.

 

Plan Your Link Building Campaign Like A Pro

One more reason to turn your attention to professional agencies is that most of them have a lot of useful stuff to support and improve your experience. Since we already reviewed the Links Management agency, it’ll be worth mentioning that they have what we think is a must-have tool for efficiently planning a link building campaign. It’s called SEO Cost Calculator and it’s a convenient way of making sure how big your budget should be if you want to buy organic white hat backlinks.

It works like that: 

• You put in your website’s link and the list of promoted keywords;

• The system analyzes the information and generates your SEO cost report;

• You can easily start and manage your planned campaign right from there. 

One of the coolest things it does is the way it evaluates anchor texts to see if they are relevant and whether they should be altered in some way. 

Image source: Links Management

 

It ensures your link will have the best clicking rate, with no unexpected surprises and bad conversion stats. Pretty neat, isn’t it? 

 

Final Thoughts

Building a strong inbound link profile is one of the most important parts of establishing a brand, and it shouldn't be overlooked in any way. There are various methods of getting quality backlinks and if you’re feeling like your level of knowledge allows you to go for a shortcut - you might consider more foxy and free options. However, if you want to play fair, you must definitely consider hiring people who have expertise and skills to get your brand to the top. 

Don’t be afraid to experiment because only those who dare to look for a new way of doing things may survive the insane turbulence of the modern world!